Built on Quality, Driven by Purpose
Paradise Pharma was founded in 2012 with a single purpose: to manufacture safe, effective and affordable pharmaceutical preparations for the people of Pakistan. From a focused initial product range, the company has grown into a DRAP-licensed facility producing over 30 registered products.
Operating from our purpose-built manufacturing facility at 23-KM Sheikhupura Road, Lahore, every product that leaves our facility has been manufactured, tested and released under strict Good Manufacturing Practice standards by a team of qualified pharmacists and technical staff.
In 2024, new leadership under Syed Muhammad Ali Zaidi MD brought fresh momentum — modernising operations, implementing an enterprise-wide ERP system and achieving four international ISO certifications.
"Every batch manufactured as if a family member depends on it."
— Syed Muhammad Ali Zaidi, Managing Director
Company Timeline
The People Behind Paradise Pharma
Since 2024, a new leadership team has taken charge with a commitment to quality, growth and regulatory excellence.
Syed Muhammad Ali Zaidi
Leads Paradise Pharma's operations, regulatory affairs and strategic direction. DRAP Warrantor responsible for all regulatory compliance.
Syed Muhammad Taha Zaidi
Contributes to business development, operations and the company's long-term growth strategy as a founding partner.
Syed Hamza Ali Zaidi
Supports commercial and operational activities as part of the leadership team.
Manufacturing at 23-KM Sheikhupura Road
Production Areas
Dedicated production rooms for oral liquids, external preparations and sachets with environmental controls.
QC Laboratory
In-house QC lab staffed by qualified pharmacists. Raw material, in-process and finished product testing.
Warehouse & Dispatch
Temperature-monitored storage. Products dispatched exclusively to DRAP-licensed distributors.